Just Tickets & Motoring
Ecommerce and ticketing work for Just Tickets & Motoring. The full case study is being prepared with the client.
Shopify & Ecommerce
Ecommerce that fits how your products are actually bought
Some products drop straight into a basket. Others need options, dates, quantities, combinations or a conversation first. We design and build Shopify stores and custom purchasing journeys around the way your customers genuinely buy.
- New Shopify stores and improvements to existing ones
- Multi-step package builders and configurable products
- Ticket, event and booking-style purchasing flows
- Checkout, payment and fulfilment integrations
When a standard product page is not enough
Shopify handles straightforward products very well. The difficulty starts when what you sell has conditions attached — a package made up of several components, a product that depends on dates or availability, options that only apply in certain combinations, or a price that changes with quantity and configuration.
That is the work we are most often brought in for. We build custom purchasing journeys inside Shopify, or alongside it, so customers can configure what they want without needing to phone you to check whether it is possible.
We also do the ordinary work well: store design, theme customisation, product and collection structure, and the many small improvements that make a store easier to run day to day.
Capabilities
What we can do with an ecommerce store
Store design and build
- Shopify store design and setup
- New ecommerce stores from scratch
- Improvements to existing stores
- Theme customisation and bespoke sections
- Product setup and imports
- Collection structures and navigation
Custom purchasing journeys
Where most of our ecommerce work sits.
- Multi-step package builders
- Product bundles and configurable kits
- Conditional options that depend on earlier choices
- Ticket and event sales
- Booking-style purchasing flows
- Custom enquiry journeys for quoted products
Checkout and operations
- Checkout improvements and simplification
- Payment gateway integrations
- Order notes and customer instructions
- Stock and inventory presentation
- Delivery, collection and fulfilment options
- Order routing into existing systems
Ongoing ecommerce support
- App reviews and consolidation
- Performance and page-speed work
- Seasonal campaign support
- New product types and categories
- Reporting and data exports
- Continued development as the range grows
Products that do not fit a basic add-to-cart model
If any of these sound familiar, the standard Shopify product page is probably working against you.
- A single sale is made up of several components chosen in sequence
- Options only become available depending on earlier selections
- Availability depends on dates, capacity or allocation
- Customers currently phone or email to check what is possible
- Prices depend on a combination of factors rather than a fixed list
- Orders need extra information captured before they can be fulfilled
Each of these is solvable. The right answer might be custom Shopify development, a purpose-built purchasing journey, or a separate system that feeds Shopify — we will tell you which we think it is and why.
Process
How an ecommerce project runs
Understand the products
How your range is structured, what varies, what the exceptions are, and where customers currently get stuck or have to ask.
Map the buying journey
The steps a customer takes from arriving to paying, including the decisions they need to make along the way.
Design
Store design and, where relevant, the interface for configuring or building a purchase.
Build
Theme development, custom functionality, product setup and integrations with payment and fulfilment.
Test with real orders
Test transactions across the awkward combinations as well as the simple ones, on phones as well as desktops.
Launch and refine
Go live, watch how customers behave, and adjust the journey based on what actually happens.
Our work
Shopify & Ecommerce projects
Selected work in this area. Case studies are added as clients confirm the details.
Shopify package-builder development
Custom Shopify development for a multi-step package builder, letting customers configure a purchase from several components. Case study in preparation.
Questions
Common questions
Do you only work with Shopify?
Shopify is where most of our ecommerce work happens, and it suits the majority of businesses. Where requirements are unusual enough that Shopify would become a constraint, we will say so and discuss the alternatives rather than forcing a fit.
Can you improve our existing store rather than rebuilding it?
Usually, yes. Plenty of stores need targeted work — a better product journey, a faster theme, a tidier structure — rather than a rebuild. We will review what you have and be honest about which is the better use of your budget.
What is a package builder?
A guided, multi-step journey where a customer assembles a purchase from several parts — for example choosing a base option, then dates, then extras — with the price and availability updating as they go. It suits products that are configured rather than simply picked off a shelf.
Can the store connect to our other systems?
Yes. Orders, customers and stock can be connected to accounting software, CRMs, booking systems, warehouse tools or bespoke software. See our automation and integrations service for more on that.
Related services
Often part of the same project
Most projects touch more than one of these. We can handle the whole thing or just the part you need.
Websites
Professional WordPress and business websites, redesigns, landing pages and content-led sites that are straightforward to keep up to date.
Custom Software
Bespoke booking systems, operational platforms, management software, workflow tools and replacements for spreadsheets or outdated systems.
Automation & Integrations
Connections between existing platforms, automated processes, data flows, APIs and the removal of repetitive manual work.
Selling something that does not fit a standard product page?
Describe your range, how customers currently buy and where the process breaks down. We will suggest an approach that fits the products rather than the other way round.